Featured by The Marketing Society

I’ve been busy writing, this article has been featured by The Marketing Society. Here’s an excerpt and a link to the full article…

“Looking at modern creative agencies, you could easily be led to believe that creativity is just a set of steps involving whiteboards, iterations and sticky notes.

These are good tools but not everything can be solved in a sprint, so I’m going to explain some of the dark arts of the creative process, as told through authors, artists, jokers and gonzos…”

The full article:
https://www.marketingsociety.com/the-gym/black-arts-creative-process