I’ve been busy writing, this article has been featured by The Marketing Society. Here’s an excerpt and a link to the full article…
“Looking at modern creative agencies, you could easily be led to believe that creativity is just a set of steps involving whiteboards, iterations and sticky notes.
These are good tools but not everything can be solved in a sprint, so I’m going to explain some of the dark arts of the creative process, as told through authors, artists, jokers and gonzos…”
The full article: